LOS ANGELES (August 11. 2026) — After captivating millions on TikTok and earning recognition as People magazine's "Sexiest TikTok Star," viral sensation William White is taking the next major step in his career with the release of his debut single, "My Little World." The song, along with its official music video, will be available Sept 8, 2026 on all major streaming platforms via Silver Blue Records with worldwide distribution by The Orchard/Sony Music. "My Little World" is an intimate, heartfelt love song written by legendary producer/songwriter Joel Diamond and legendary songwriter L. Russell Brown.

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“At first I was thinking about an old girlfriend because that's where your mind naturally goes with a love song," White said. "But the more I lived with it, the more I realized I was thinking about my fans. They've supported me through everything. In many ways, they really are part of my little world. The song became about appreciating that connection just as much as traditional romance."

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The release also marks the beginning of White's recording and management partnership with Joel Diamond, multi-platinum hitmaker behind 47 gold and platinum records and over 100 charted singles for global stars such as Engelbert Humperdinck, Gloria Gaynor, David Hasselhoff, Helen Reddy, Laura Branigan, Sister Sledge, and Benny Mardones.

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White’s breakthrough came over Memorial Day weekend in 2021 when his performance of "Mandy" exploded across TikTok, generating more than 7.5 million views and transforming him overnight from an emerging creator into an international social media star.

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What began as heartfelt lip-sync performances of timeless love songs introduced to him by his father, quickly evolved into one of social media's most notable success stories. White's emotional interpretations of classics including Paul Anka's "Put Your Head on My Shoulder," Fleetwood Mac favorites, Grover Washington Jr. and Bill Withers' "Just the Two of Us," and Benny Mardones' "Into the Night" resonated with audiences around the world, helping him build a devoted following of more than 2.3 million fans.

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White's interpretation of "Into the Night" struck a personal chord with Diamond, who had discovered Mardones decades earlier and produced the iconic hit.

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"I've spent my entire career looking for that special quality you feel in your gut," Diamond said. "Clive Davis taught me years ago that you always pay attention to what connects with people because there's always a reason something breaks through. The first time I met William, I immediately recognized that elusive 'it' factor. He's genuine, charming, incredibly likable, and possesses the kind of charisma audiences simply can't fake."

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Attracting national attention, White has been featured in The New York Times, named People magazine's "Sexiest TikTok Star," appeared alongside Barry Manilow on The Kelly Clarkson Show, secured representation with IMG Models and WME, and starred in the Paramount+ documentary "Thirst Trap: The Fame. The Fantasy. The Fallout.," which explored both the excitement and emotional challenges of sudden viral fame.

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"My Little World" is available September 8, 2026 on Spotify, Apple Music, Amazon Music, YouTube Music, and all major digital streaming platforms.

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For more information on William White go to www.thewilliamwhite.com

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